In the thick of the Austin Texas F1 grounds, where the
thickest of the American Texas accent reside, a local voice booms across from a
little food truck “ho seh bo”. And
behind the queue for food at the truck, Cheryl Chin pops out and suddenly, I
sort of recognise her. She was once a finalist in the Star Search Awards in
2003 and also voted best actress locally and was a regular on Chinese TV dramas
and comedies like Under One Roof. She later made her way for the big lights in
Hollywood (she moved to the Virginia,US with her mother) and made her cut,
appearing in the Machette, with Jessica Alba and Robert De Niro. I
don’t know any local actors that have this line in their resumes (including
ranked No. 93, in FHM’s magazine Singapore’s most sexy woman in the world)
Now, there’s a line for her food. This spunky lady admitted
“ I got tired of things and decided to jump in on the food truck scene, bo pian
(no choice), need regular income”, further admitting, “I don’t really know how
to cook so I just hantum (figured it out) and now, they love this sh—t”. Her 2
year old food truck, DFG Noodles (Damn F’in Good Noodles) won a Best of the
City award in 2013 and there’s no turning back. The long hours attending to the
needs of her staff, operation and customers clearly showed up in her warm but
weary smile when we greeted. She still lit up for the camera inspite of her
greasy tee shirt gear sans fancy make up (safe for the red fingernails) saying,
“Not so easy running this leh.”, her Singlish still intact, “the staff always
give some curveball problems, their attitude is very unlike Singaporeans.”,
adding they come up with all sorts of personal problems, especially when they
work for more than 4 hours. “To them, it’s not always about the money. With
tips, they make close to U$20 per hour and with the slightest reason, they
don’t show up for work.”
But the folks in Austin have an affinity for her food. She
knows how important it is to re-name the dishes for effect so she dishes out
stuff like The Malay (roti prata), The Scholar (fried bee hoon), Golden Nuggets
(deep fried Hainan chicken rice, one of her best sellers) and even the Emperor
(Laksa). She broke even in one month with her U$30,000 investment in the makan
truck.
Her Golden Nuggets, understandably is so easy to like. It’s
coated with a sauce mix accented with some sweetish kicap manis and her rice is
soft and very flavourful and sprinkled with some sesame seeds. Her other
popular item at the F1 event there, is the gyoza or fried dumplings, and again,
her secret sweet spicy sauce was the edge. It went very well with her Thai ice
tea.
For someone with no prior food experiences, coming in from
star awards to food awards, Cheryl is a role model of “never say die or get
bored” serial entrepreneur. For now, she’s harbouring thoughts of coming back
to Singapore perhaps for more mobile makan action and opportunities.
Well girl, the COE for trucks alone today, hovers around
$60,000. Factor that in and good luck, you have my support.
DFG Noodles Food Truck (follow her location)
www.dfgfood.com
Austin, Texas, USA